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What's in a tweet

Sep 29th 2011, 14:04 by L.S. | LONDON

THE beauty of Twitter, the popular microblogging service, is that users have to keep it short: messages can only be 140 characters long. But companies that mine the stream of tweets for marketing and other purposes (see article in this week's issue of The Economist) get much more information. Below is a map of a tweet including all its metadata. The map was published by Raffi Krikorian, a developer at Twitter. It is 18 months old, but it is safe to say that the amount of metadata attached to a tweet has not decreased since.

Readers' comments

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shasan6

I don’t believe that tweeting really provides a really good source of information for us. The big thing it does is help provide the younger generation of people the ability to see what is going on/happening in todays world. People follow celebrities all the time. Not only celebrities they can follow news channels, and many more things to learn about different current events going on today. The biggest thing that twitter has brought us is the ability to access and learn about current and important information in our world at a very rapid rate.

michad4

If businesses can access your blogs based on the things you say, this should be an eye opener for many. A lot of people post anything that's on their mind, but what they're not thinking of is the big picture. People are taking information about you all the time based on what you say, who you say it to, when you say it, etc. If a business is doing this it's no big deal, just kinda annoying cause they send you stupid advertisements that you don't want. But what if it's not a business who is tracking your info? What if it's someone who's slowly compiling info about you in order to hack your accounts and steal your identity. It happens all the time, all that's needed is a little technological knowledge and its done. I do not use Twitter but I believe facebook does the same basic thing; people really need to watch what they write about cause you never know who's watching.

BJSMD

Tis isn't just for companies this is for anyone who takes the time to go to the profile of a person who sent them a tweet and read all the info in the bio strip about the person which includes all the items mentioned: location, followers, following, URL, etc..

Hokiehoward15

I think tweeting is a little absurd. But on the other hand I could see this being a valuable source for companies to recieve information about potential customers. Where they are, what they like, and how they live. It is definatly an inside source to reality and I think if companies could harness the information given by tweets then they could be very productive. With that said I still think tweeting is unessisary and I don't know why anyone would write about their life in a non cathartic, bland type of way like saying "going to the grocery store."

AshleyBock

This article was very interesting because I was not aware of all of the information that went into one tweet. In just one tweet, all of the information of the tweeter is available from where they are to how many tweets they have. This article shows how people should be careful about what they say on the internet because one "meaningless" message carries a large amount of data.

AshleyBock

This article was very interesting because I was not aware of all of the information that went into one tweet. In just one tweet, all of the information of the tweeter is available from where they are to how many tweets they have. This article shows how people should be careful about what they say on the internet because one "meaningless" message carries a large amount of data.

amaier

Wow. This is quite shocking at first. But then once you take a step back and breathe it in. What else could you really expect? When facebook was originally made, the entire purpose of it was to Just collect information about people, why wouldn't twitter do the same thing? If they (Facebook and Twitter) wanted, they could dig and know more about you than that you could imagine. It would be easier to pull up statistics of crazy things you don't even think about. Where and when you were for every post, what exactly you like, when you logged in every time + where, and so much more. Hell, They may even know you better than you know yourself.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

adavid93

This just proves that some tweets are more meaningful than others. Some tweets carry worthless information that have little significance. Unless certain agencies could use twitter as a tracking system, there is no real significance to much of this information. Twitter is, however, still a good social networking site.

mrost

This is very interesting, and it goes to show how much work is put in to something so simple on the internet. khmTzic3YT clearly does not understand that this article is only demonstrating the coding of a tweet and displaying it with tangible meanings to each line of the code.

Marissa Forte

This is very impressive because it shows just how much must go into something that may seem simple. 140 characters does not seem like it would require too much processing but it is much more complex than one might think. Technology within the past few decades has skyrocketed and it's changing the world more and more every day. I'm sure many more discoveries will come out even in the next 10 years and we'll just have to see how much more everything changes.

bamelson

Tweeting really doesn't provide an excellent source of information but it does provide a way for the younger generations to see what is going on in the world. If they follow a famous celebrity and they retweet a news channel than they can follow the link to learn about a larger current event. It's not about the entertainment value of twitter but about making news content and important information available to everyone faster.

adamdoyle

It's really not that much metadata. Date/time/timezone, user account, and if the user has enabled location data, then location. Location collection is disabled by default. It is interesting, though. Someone in Pakistan tweets "Helicopter hovering above Abbottabad at 1AM (is a rare event)" around the time that Seal Team 6 takes out Osama bin Laden and as a result confirms to the world the validity of the story. Before Twitter, anyone could claim to have heard a helicopter, etc., but with Twitter, he has a timestamp that proves he heard it before it was officially announced by the US.

maryk91

It seems really crazy to me that you type in 140 letters on the computer yet the company retrieves all of that information. This is one of the reasons why people have to be VERY careful when posting online because nothing is private, and people can find out your location by simply typing a tweet about something random.

katylava

KarelR - If the twitter app on your phone does not ask permission to access your location, use a different app. Also, if you are tweeting from your browser, your browser should also ask permission to reveal your location. However, once you say "yes, you can use my location" it won't ever ask you again, so you'll have to dig through menus and preferences to unset that.

In other words, twitter only collects location information if the software you are using is giving it away.

Most developers use the information to make cool maps.

ThaboIsMe

MetaFilter user blue_beetle accurately observed that "if you're not paying for something, you're not the customer; you're the product being sold". This illustrates the point beautifully. This is how you pay for Twitter

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On this blog we publish a new chart or map every working day, highlight our interactive-data features and provide links to interesting sources of data around the web. The Big Mac index, house-price index and other regular features can be found on our Markets & data page

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