Some Friday-afternoon shorts:
• Sweden's Tourist Board is taking a laid-back approach to the management of its Twitter account. Since December, different members of the Swedish public have looked after the @Sweden account for a week at a time. What they write—so long as it's in English—is up to them, though they are apparently told not to do anything criminal. All had been going well, with readers enjoying these “real” descriptions of what Sweden is all about. Things got a bit messier recently, though, with one of the Tweeters making some comments about Jews. But the experiment has not been stopped. After all, if you're going to give the people control over the national Twitter account, then you may not like everything they write. And the comments were more awkward than obviously offensive. As Tnooz put it , “the tourist authority might not want many more weeks like that on @Sweden, but they have shown how Twitter can be used to provide a direct connection between the audience and the country."
• Good news: the windows on the Boeing 787 Dreamliner do dim after all. Recent reports suggested that the high-tech, dimmable windows were not able to make the cabin dark enough to please passengers, and therefore ANA, a Japanese carrier, was contemplating installing old-fashioned window blinds. But according to AirlineReporter, all is well with the windows, and ANA has, in fact, had no complaints. Rest easy, Dreamliner fans.
• Air New Zealand's latest safety video is rather dull, which is odd for a company that has made a virtue of its wacky takes on a conventional format. Previous efforts—even the ugly ones—have had a bit of character. Not this one.