A very hard sell

Our Business this week news page missed a breaking story yesterday:

America’s political futures market had a turbulent Thursday afternoon when PerryCo, a regional player from Texas, withdrew its bid for leadership of the Republican Party company. PerryCo urged more consolidation in the conservatism industry, and suggested that Gingrich (Limited), a growing concern from the South, was the best placed candidate to take on the job of chief executive.

But Mitt Capitol, a national powerhouse with roots (and homes) in the north-east, south-west and Midwest, could benefit from the demise of PerryCo. A fund-raiser for Mitt told ABC News that now that PerryCo had folded, he can make an approach to the donors that had invested in the Texan start-up. This could bring in even more capital for Mitt Capitol, as it works to seal its takeover deal through an offer to shareholders at a series of general meetings in the states.

Despite a possible loss from a transaction in South Carolina (and some trouble with its tax returns), analysts still think Mitt Capitol will have a very profitable quarter, though the outlook for the rest of the year is less certain.